We work with brands, leadership teams, and organizations navigating complex commercial and strategic challenges. Here's a look at some of what we've been building.
Fresh Scents had a strong product and a growing retail presence - what it needed was a sharper understanding of who its consumer is and where its growth potential existed. We built a clear growth framework rooted in consumer insight that gave leadership a defined point of view on who to go after and why. That clarity has since opened up more strategic, productive conversations with retail partners and is informing marketing activation and investment decisions across channels, without alienating Fresh Scents' legacy consumer base.
"The bar has been reset by working with Otter Collective for less than one quarter. A unique piece of value Otter Collective brings is the ability to truly learn an organization — and deliver strategy that accounts for how you actually operate, not just how the playbook says you should."
As 310 Soap became 310 Skin, the business needed a marketing strategy built for its next phase. We developed a comprehensive marketing strategy, covering brand positioning, consumer targeting, and channel strategy, to support the rebrand and position the business for its next stage of omni-channel growth.
"Working with Otter Collective has been truly transformative for 310 Skin Company…the insight, support, direction, focus, and belief…have helped us move forward in a way I could not have previously imagined. What I did not expect with Otter was the educational aspect around the use of AI and social media. The knowledge shared gives us something to grow with year after year…"
Newman's Own has a unique brand story. We helped bring that story to life in a way retailers could act on, rebuilding sales collateral across key categories such as frozen pizza, dressing, and dog treats. Each selling story pairs the brand's unique point of view with consumer and retailer data that are more strategic, concise, and built to perform in a buyer meeting.
"Otter quickly got up to speed on our business, our brand, and the realities of the retail environment. They were able to synthesize a significant amount of information into tighter, more effective selling stories, and their responsiveness and collaborative approach made them a great partner to work with."
Acker Wines, the world's largest fine wine auction house, partnered with Otter Collective to bring AI fluency to its global sales and marketing teams. Operating globally and with no prior formal AI training, Acker needed more than an off-the-shelf workshop. Otter designed and delivered a curriculum built entirely around Acker's own workflows - client communications, catalogue production, and market-specific outreach - so the team could apply what they learned immediately. The result: a sales and marketing organization that has gained confidence in AI and has begun to use it to solve real workflows in their day-to-day work.
"For a brand with 200 years of history, we needed to upskill our entire company on AI without losing who we are. Otter Collective made it approachable, met our team where they were, and earned a level of trust we don't extend easily to outside partners."
Let's talk about where your strategy is stalling.
Otter Collective — We Deliver What's Next.
Email: hello@ottercollective.com